Hailing from the heart of Alabama, Barrett's story is one of passion, innovation, and a relentless commitment to telling stories through food. Erica Barrett is a trailblazing chef, serial entrepreneur and food personality who has built a flourishing brand with SOCU Hospitality Group.Hailing from the Gulf Coast of Alabama, Barrett's story is one of passion, innovation, and a relentless commitment to telling stories through food. She combines the art of cooking she learned from her grandmother, Ora Tyler Wiggins. Since its launch in 2012, Southern Culture has grown significantly, generating a revenue increase from $66,000 in its first year to $4 million in year 10. The company has gained recognition through appearances on shows like Shark Tank and Good Morning America, as well as features in various publications including Huffington Post and O Magazine.
Drawing on her deep-rooted love for cooking,Barrett has carved a niche for herself by reimagining traditional Southern fare with a modern twist. Her culinary creations not only pay homage to the rich heritage of Southern flavors but also reflect her dedication to using locally-sourced, premium ingredients. In addition to her culinary prowess, Barrett is the visionary force behind a thriving food empire, where she has successfully launched a range of gourmet food products that showcase her unique culinary artistry. Her unwavering dedication to crafting exceptional, palate-pleasing dishes has garnered her a devoted following and widespread acclaim in the culinary realm.
Southern Culture's products are has been distributed in 4,000 stores nationwide and internationally, and Erica has expanded to own a full-service manufacturing plant, producing products for various celebrity clients. Inspired by her upbringing in Mobile, Alabama, Southern Culture is known for its pancake and waffle mixes, maple syrups, flavored bacon and chicken rubs, and flavored grits. Erica’s passion for cooking began at a young age and has now culminated in the success of her business empire.
Educated at Clark Atlanta University with a BA in Business Finance and as a graduate of the International Culinary Center with a diploma in Culinary Entrepreneurship, Erica has achieved success in the food industry. In 2019, she opened her first restaurant, SOCU Southern Kitchen and Oyster Bar, followed by Dough Boy Pizza Co, a growing pizza franchise called Dough Boy Pizza Co, which is now 4 locations strong and 10 by March 2025 with 25 deals closed. Erica Barrett is the 2024 Season 5 winner of Food Network’s BBQ Brawl.
Looking ahead, Erica plans to expand her brand even further, expressing her ambition to start a TV show focused on lifestyle, food, and hospitality, and even to own a hotel. She attributes her success not only to her own efforts but also as part of a larger plan. This shows Erica's determination and multifaceted skills that have led to her undeniable recipe for success.
A maven in the kitchen, an astute businesswoman, and an inspiring advocate for Southern gastronomy, Erica Barrett continues to leave an indelible mark on the food industry, captivating the hearts and taste buds of food enthusiasts everywhere.
